Established in the year 1895, New Holland is a brand of agricultural and construction machinery. Its parent company is CNH Global. The brand's headquarters are in Turin, Italy. Products of New Holland Construction include dozers, wheel loaders, backhoe loaders, miniexcavators and skid steer loaders. New Holland agricultural products include tractors, combine harvesters, haying equipment, balers and grape harvesters. New Holland Agriculture was established as New Holland Machine Company in the year 1895. The company was purchased by Sperry Rand Corporation in 1947 and its name was changed to Sperry New Holland. In the year 1952, the firm manufactured the first self-propelled combine harvester in Europe.
Ford acquired Sperry New Holland in 1986. 80% of Ford New Holland's shares were purchased by Fiat in 1991. New Holland N.V. And Case Corporation integrated under Fiat's ownership in 1999 to form CNH. In 2009, the NH2, the world's first hydrogen powered tractor was produced by New Holland. Four models of the brand have won the AE50 Award for Engineering Innovation in 2012. New Holland was the main sponsor of Juventus F.C. ( a professional Italian association football club ) from 2007 to 2010. The brand has developed the Energy Independent Farm, where farmers can generate their own energy to run their agricultural equipment.
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