Let me take you on a journey. This journey is not for the faint of heart. It may frighten you, so only keep reading if you think you have the mental fortitude to maintain your sanity. I want you to close your eyes and imagine…what the world was like… before the internet. (Note: if you see dinosaurs you’ve gone too far.) Don’t freak out! Stay calm, take a deep breath—I promise it’s going to be ok. Now that you’ve placed yourself inside this forgotten realm—in the dark ages of disconnection—I want you to imagine that you want to buy a toaster. That’s right we are traveling through time to buy a toaster. It’s not a magic toaster—it literally just toasts bread.
You get in your car (they had cars back then) and you drive to the mall. You go to Sears and you find the toasters. There they are, they look…exactly like toasters. There are 5 of them there on the shelf. You can see them, you can hold them, and you can talk to a sales person about all the different ways each toaster can quickly transform bread into toast. After much deliberation you decide on the perfect toaster because it looks right, it feels right, and it meets all of your toasting needs. You feel confident because you have purchased from Sears before, and the salesperson seems to know his toasters—he tells you that this toaster comes with a 10 year warranty. If you have any problems, you know that you can just drive back to Sears and they will take care of you and your toaster.
Open your eyes. Welcome back—you made it out alive. Obviously, that world still exists. You can easily drive to Sears, Wal-Mart, Target or anywhere else that sells toasters and you can buy a toaster. However, the overly dramatic and drawn out point that I’m trying to make is that it isn’t your only option anymore. Today, because of the internet you can go online and search through hundreds of toasters from hundreds of different stores to try and find the perfect toaster. The difference is that you don’t always know what you are getting. You can’t see these toasters, you can see a picture of the toaster, but that’s not your toaster—that’s just a generic image of a toaster that looks like your toaster. You can’t hold it or see it in action and there is no salesperson there to assure you that this is the right toaster for you. You don’t even know where this toaster is.
Let’s say you find what you believe to be the perfect toaster from ToasterBomb.com, a store based out of Maryland, and you live in California. You place an order and it arrives on your doorstep in a couple days—so far, so good. You walk to your kitchen, plug it in, and immediately the toaster bursts into flames. Angry and frustrated, you go to the box that the toaster came in and you don’t find a warranty or any kind of contact information for ToasterBomb. You run to your computer, go to ToasterBomb.com and find the same thing, no warranty and no contact info. You can’t just up and drive to Maryland because your toaster exploded—I mean you could, but even if you did you would have a heck of time trying to find out where your toaster came from.
Finally! I have arrived at my point. That is why Reseller Ratings are so important. They are there to protect you from buying the “Pinto” of toasters. If you had visited Reseller Ratings before you ordered the exploding toaster and saw that ToasterBomb had 5 out of 10 rating with hundreds of people warning you that the toaster they bought “literally burst into flames” the second they plugged it in, you would have saved yourself a lot of time and money.
The moral of the story is that Reseller Ratings is the assurance that what you are ordering is a quality product. Reseller Ratings is there to assure you that even if something goes wrong, because they sometimes do, that the company that you are ordering from will be there to take care of you—the same way that Sears would take care of you if something went wrong with your toaster. When you order on the internet you can save yourself a lot of money, but you often lose the ability to touch the product that you are buying. You can’t talk to a salesperson face to face and you can’t easily drive back to the store if you have any issues or questions. That is the beauty of Reseller Ratings-- it is a community of people who have ordered the same product that you are looking for and have given feedback about their experience. You don’t have to travel through time to find quality auto parts. Everything you need is at your fingertips. If you don’t believe me, just check out our Reseller Ratings!
